# i-media

> i-media owns and operates the UK's largest motorway service area (MSA) media network, reaching up to 8.1 million high-intent drivers a week across 130+ sites. The network spans full-motion digital screens at motorway services, roadside forecourts and EV charging hubs, powered by ANPR-based audience intelligence, EPOS retail data, programmatic DOOH buying and a first-party consented data app (Pitstop). Campaigns can be planned, targeted and reported on via i-media's live Data Portal.

## About

- Website: https://www.i-media.co.uk
- Registered company: i-media Ltd (Company No. 03112156)
- Contact email: help@i-media.co.uk
- Phone: 020 7927 7113 (Monday to Friday, 9.00am to 5.30pm GMT)
- Address: 38 Whitfield Street, London, W1T 2RH
- Instagram: https://www.instagram.com/imediaooh/
- LinkedIn: https://www.linkedin.com/company/i-mediaooh/
- YouTube: https://www.youtube.com/channel/UC3Zm8c49T-GDdnXO2qzy1ag

## Media Network

- Main page: https://www.i-media.co.uk/media-network
- Motorway Services (MSA): https://www.i-media.co.uk/media-network/msa — 130+ sites, up to 8.1M weekly visitors, 22 min average dwell time, £1.5bn spent annually on non-fuel purchases. Formats include Digital 48-sheet, Digital 6-sheet, Digital Mega 6, internal digital 6-sheet, gondolas, retail D4, static 6-sheet and washroom posters.
- Roadside: https://www.i-media.co.uk/media-network/roadside — national Roadside & Retail D6 network in partnership with the UK's largest independent forecourt operator, rolling out 500 screens across high-footfall forecourts by 2026. Formats include Digital 6-sheet and pump screens.
- EV Hubs: https://www.i-media.co.uk/media-network/ev-hubs — digital screens at EV charging environments; 27 min average dwell time, 90% purchase rate.
- Experiential: https://www.i-media.co.uk/media-network/msa/experiential
- Map Visualiser (interactive site map): https://www.i-media.co.uk/map-visualiser

## Ad-Tech

- Main page: https://www.i-media.co.uk/ad-tech
- ANPR Intelligence Platform: https://www.i-media.co.uk/ad-tech/anpr — Automatic Number Plate Recognition used to target, trigger and track campaigns in real time based on vehicle journeys, dwell time and repeat visitation.
- Programmatic DOOH: https://www.i-media.co.uk/ad-tech/programmatic-dooh — automated, real-time buying and campaign optimisation.
- EPOS Intelligence Platform: https://www.i-media.co.uk/ad-tech/epos — exclusive WHSmith till/transaction data used to map retail buying patterns.
- Data Portal: https://www.i-media.co.uk/ad-tech/data-portal — live dashboard for audience data, site-level breakdowns, advanced filtering (landlord, site, fuel type, vehicle type, time range) and vehicle/audience persona insights.
- Pitstop: https://www.i-media.co.uk/ad-tech/pitstop — first-party consented data app linking driver data to vehicles for targeting and re-engagement.
- Active Xchange: https://www.i-media.co.uk/ad-tech/activexchange
- Live Audience Dashboard: https://i-media-live-dashboard.164.digital/

## Audiences

- Main page: https://www.i-media.co.uk/audiences
- Motorists: https://www.i-media.co.uk/audiences/motorists
- Families: https://www.i-media.co.uk/audiences/families
- Sport: https://www.i-media.co.uk/audiences/sport
- Impulse Snackers: https://www.i-media.co.uk/audiences/impulse-snackers
- Gen Z / Millennial: https://www.i-media.co.uk/audiences/gen-z-and-millennial
- HGV Drivers: https://www.i-media.co.uk/audiences/hgv-drivers
- Affluent: https://www.i-media.co.uk/audiences/affluent
- SME / Business Owners: https://www.i-media.co.uk/audiences/sme-and-business-owners
- Note: the network also reaches EV Drivers and Tradespeople audience segments (see Audiences main page for details).

## Insights

- Insights hub (articles, case studies and industry data): https://www.i-media.co.uk/insights
- Example case studies and articles include campaign results for brands such as Beiersdorf, and analysis of MSA audience behaviour (e.g. Bank Holiday footfall data, back-to-school/back-to-uni campaigns).

## Company

- About: https://www.i-media.co.uk/about — company background, leadership, partners and ESG commitments (carbon-negative operations, 50/50 gender balance, employee wellbeing initiatives).
- Leadership team: https://www.i-media.co.uk/team
- Careers: https://www.i-media.co.uk/careers
- Partnerships: https://www.i-media.co.uk/partnership-landing-page
- Creative Specifications: https://www.i-media.co.uk/specifications
- FAQs: https://www.i-media.co.uk/frequently-asked-questions
- Contact / Enquiries: https://www.i-media.co.uk/contact-us
- Campaign Builder: https://www.i-media.co.uk/campaign-builder
- Privacy & Cookies Policy: https://www.i-media.co.uk/privacy-and-cookies-policy

## Key Network Stats

- 1,000+ full-motion digital screens
- 355 million annual audience
- Up to 8.1 million high-intent consumers reached per week
- 22 minute average dwell time at motorway services (27 minutes at EV hubs)
- 98% coverage of UK motorway service areas
- 130+ motorway service area sites; 500 roadside forecourt screens rolling out by 2026

## Optional

- Sitemap: https://www.i-media.co.uk/sitemap.xml
- Robots.txt: https://www.i-media.co.uk/robots.txt