Pitstop

The Motorway Rewards App

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data enrichment

Pitstop is part of our data strategy to move OOH beyond estimated reach to verified audience engagement.

The B2C app rewards drivers on every motorway journey while giving brands access to rich, consented first-party data.

20,000+

downloads within 6 months of launch

320,000

first-party data points collected

355m

annual motorway service area visits

Make big wins with Pitstop

Direct access to millions scrolling on the road

Pitstop enhances our insights into audiences such as drivers, families, tradespeople and leisure travellers.

Real-time data & measurable ROI

Track real-time travel patterns in and out of motorway service areas and precisely target the person behind the wheel.

Drive sales in the moment

Deliver promotions and discounts exactly when and where they matter — influencing snack buys, coffee stops, fuel ups and more at MSAs.

Build up brand loyalty

Use smart targeting to serve relevant rewards and brand experiences that feel tailored — encouraging repeat visits and long-term customer relationships.

Available now

Join over 20,000 people making the most of their motorway journey. Get access to on-site offers, exclusive deals and much more with the Pitstop app.

Download

With presence at 99% of the UK's motorway service stations, Pitstop connects your brand with millions on the move. Engage drivers at the right moment with ad formats designed for maximum visibility, relevance, and impact.

In-app display ads

Capture attention with engaging in-app ads. From MPUs and banners to full brand sponsorship, your messaging appears prominently within the app delivering high visibility to a highly relevant audience.

Brand offers

Offer exclusive discounts, promotions, and deals directly in the app. Tailored to user preferences, location, or past activity, these offers increase engagement, loyalty, and the likelihood of conversion.

Push notification

Send timely, personalised messages straight to member devices. Perfect for limited-time offers, reminders, or promotions, push notifications drive instant engagement and measurable response.