Behind the screens

BMW and MINI used data-led DOOH to deliver dynamic, personalised after-sales offers to existing customers at the right moment.

In 2025, LEGO ran a campaign targeting family vehicles to raise brand awareness for its Technic range during the October half-term.

Verifiable data collection showed a prolonged sales uplift for Costa Express during five campaign bursts over the course of a year.

The August Bank Holiday is the ultimate last-chance summer getaway, and Motorway Service Areas (MSAs) sit right at the centre of the action.

i-media is pleased to announce the appointment of Hannah Ainsworth as Marketing Director.

New Connector research from i-media reveals that Motorway Service Area (MSA) visitors are serious entertainment fans.

Over the busy festive travel season, Virgin Atlantic needed to target affluent travellers at key decision-making moments.

In June 2024, Skoda advertised the new Octavia model using real-time Digital Out-of-Home (DOOH) powered by i-media’s proprietary Predictive Intent.