Car display activation combined with DOOH successfully drove dealership visits, enhancing brand awareness, consideration and delivering action.
98%
increase in dealership visits during experiential/DOOH combo
61%
increase in dealership visits during screen-only campaign
The Challenge
As a new entrant to the UK market, Omoda wanted to build consideration and drive footfall to local dealerships. The key challenge was piquing consumer interest and converting it into dealership visits and test drive sign-ups.
The Solution
To drive awareness and engagement, an experiential activation and digital out-of-home(DOOH) campaign ran simultaneously from 10th–16th December 2024 at 15 targetedMSAs, where Omoda vehicles were showcased on-site. Visitors interacted throughQR codes and direct engagement with brand ambassadors.
Following the experiential, the DOOH campaign continued until 31st December 2024, maintaining visibility and reinforcing brand presence.
In partnership with ActiveXchange, geofencing technology was deployed at the targeted MSAs and Omoda dealerships to track visitor movement. Using GPS signal data, ActiveXchange identified consumers who engaged with the activation and later visited Omoda dealerships, providing valuable insights into the campaign’s impact.
The Results
The campaign significantly boosted dealership visits, showcasing the impact of the experiential activation and DOOH campaign. There was a 98% increase in dealership visits during the experiential and DOOH activation from the pre-campaign period. During the screen-only portion of the campaign, activation remained high with a 61% increase in dealership visits.
