We are excited to announce the launch of Pitstop, our brand-new B2C rewards app designed to transform motorway journeys across the UK.
i-media has developed Pitstop to bridge the gap between long journeys and high-value rewards. For the first time, drivers can seamlessly plan their motorway stops while unlocking exclusive offers from the UK’s favourite brands. Pitstop isn't just a rewards platform, it’s a travel utility. By leveraging our deep tech expertise and presence at 130+ motorway services, we’ve built a tool that solves the "notoriously difficult" task of planning motorway breaks.
A Smarter Way to Plan and Save
Pitstop serves as a comprehensive travel companion, solving the common challenge of planning motorway breaks. The app allows users to map out stops based on preferred facilities and services while unlocking exclusive on-site deals and rewards
Drivers can also monitor their progress via real-time milestone tracking with seamless navigation integration and gain exclusive access to prize draws and affiliate brand deals. By using location services and vehicle registration data, Pitstop credits visits instantly, turning routine stops into a rewarding experience for leisure travellers and tradespeople alike.
Unprecedented Data Insights for Brands
For brands, Pitstop represents a strategic expansion of i-media’s digital ecosystem. The app unlocks first-party consented customer and vehicle data, providing advertisers with unparalleled targeting effectiveness. With 6.8 million weekly visitors to motorway service areas (MSAs) and billions spent annually on non-fuel products, Pitstop allows brands to target an engaged, purchase-ready audience through rich media ads and push notifications.
Sponsorship and loyalty opportunities also allow brands to incentivise repeat visits with trackable, personalised offers. This integration leverages i-media’s existing ad-tech infrastructure to trigger relevant digital outdoor ads in sync with in-app activity, ensuring a truly omnichannel approach.
Download Pitstop here
Read full article by Mark Johnson from MediaShotz here - https://mediashotz.co.uk/pitstop-i-media-launches-b2c-driver-rewards-app/
