i-media, the leaders in motorway services advertising, has begun the rollout of its full-motion Digital Mega 6 (DM6) portrait screens at Motorway Service Areas (MSAs) across the UK.
Strategically positioned on entry slip roads, DM6s are designed to capture attention in a clutter-free environment, offering drivers their first exposure to advertising for up to 90 minutes. These unique roadside full-motion screens provide an unmissable communication point for brands, supporting impulse purchasing and key messaging during a weekly audience of 6.6 million visitors.
Several screens are already live at select sites, forming the initial phase of the network. Once fully implemented, the national network will link the UK’s top conurbations with high-impact full-motion messaging and is expected to deliver over 12 million impacts, creating a uniform platform for advertisers.
Phil Diamond, Operations Director, i-media commented:
"This rollout is the latest step in our digital transformation journey. The new high-impact slip-road screens will deliver unmissable, high-quality full-motion ads with dynamic messaging tailored to our audience’s journey moments. Combined with our existing on-site digital and static formats, the DM 6 network ensures a comprehensive, national platform for brand engagement."
