Retail media

purchase primed

Strategically integrated into the WHSmith store environment, our digital network connects brands with consumers during high-intent retail moments. These screens reach shoppers who are actively looking to purchase and refresh during their journey.

15

D4 screens installed, rising to 33 by end of 2026.

30

gondola units going live by end of 2026

22 mins

average dwell time across motorway service areas (MSAs)

High-Intent Dwell Time

The Retail Network

With MSAs driving £1.5bn in annual non-fuel spend, our WHSmith network sits at the heart of the transaction. We position your brand at the critical touchpoint where motorists are relaxed, browsing, and ready to spend.

Digital 4 screens

Prominent wall-mounted full motion screens within the WHSmith store environment, delivering bold brand messaging to a captive retail audience.

Shelf gondolas

Eye-level full motion gondola screens integrated directly into shelving units to capture attention and influence purchase decisions.

Our premium retail network is built for impact, featuring full-motion screens strategically placed inside WHSmith stores.

Unmatched weekly reach

Engage with over 6.8 million weekly visitors on average.

High value dwell time

An average dwell time of 22 minutes allows for meaningful brand engagement.

Strategic proximity

Influence shoppers at the exact point of purchase with strategically positioned screens.

WHSmith retail media network