Live Audience Data

Total Daily Vehicles

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Family Vehicles

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Affluent Vehicles

Explore our Data

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ActivexChange

Data that pays dividends

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Real-time actionable data

ActiveXchange helps brands turn MSAs into high-performing campaign touch points. With access to granular data on journeys, demographics and behaviour data, you can reduce wasted campaign spend, increase relevance, and reach the right people at exactly the right time.

45k

Number of mobile apps GPS data pulls from

6m

Participant's behaviour mapped

67

Mosaic audience types

ANPR and ActiveXchange

Get the full picture

ANPR and ActiveXchange give a complete picture of an audience and where and when to reach them.

Identify your audience

Know when to show up

See real-time journey maps and site-level heatmaps.

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Demographic data

Use real movement and demographic data to validate and optimise your targeting.

Heatmaps

Reach LCVs with B2B, financial, or tech campaigns.

Peak times

Connect with young audiences on the move — perfect for entertainment, food, or mobile-first brands.

Advanced ANPR Targeting

Give your campaign a head-start

You can tell a lot about a person by what they drive. That’s why we use our ANPR tech to give your campaign a strategic advantage from the offset – targeting the audience you really want to convert.

Those most likely-to-buy

Laser your campaign focus on high-intent users more closely aligned with your product or service.

Those making the business decisions

Zero in on car models linked to SMEs to attract your next client

Those with serious spending power

Make a B-line for vehicles typically driven by affluent professionals to attract the premium luxury markets.

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Success stories

View all insights

Case Study

BMW & MINI boost after-sales engagement through real-time ANPR targeting

BMW and MINI used data-led DOOH to deliver dynamic, personalised after-sales offers to existing customers at the right moment.

Case Study

LEGO Technic targets family vehicles in half-term campaign

In 2025, LEGO ran a campaign targeting family vehicles to raise brand awareness for its Technic range during the October half-term.

Case Study

Significant sales uplift for Costa Express over year-long campaign

Verifiable data collection showed a prolonged sales uplift for Costa Express during five campaign bursts over the course of a year.

Hit your target, bang on.

Tell us your ideal audience — and we’ll help you find them on the road.

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