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intelligent insights

The i-media Data Portal is your gateway to smarter campaigns. Get access to granular data neccessary to make clever strategic choices about who you target, where, and when.

1m

data points gathered per day

3.6m

vehicles identified per week

355m

annual MSA audience

The power of the portal in action

Access clear, interactive dashboards to get deterministic insights into MSA audiences across the UK. Driven by ANPR and EPOS data, our intuitive interface delivers the clarity you need to make informed decisions.

Join leading brands like Peugeot, Skoda, Toyota, and Lexus who leverage our platform to build winning campaigns that consistently over-deliver on impressions and ROI.

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Identify your audience

Unbeatable insights

You can tell a lot about a person by what they drive and what they buy. Our portal gives you a clear breakdown of every visitor, from the age of their vehicle to how much time they spend on site. Use these insights to build smarter ads, reach the right drivers, and get more for your marketing budget.

Car brand targeting

Perfect for targeting specific audiences like eco-conscious customers, business leaders or families.

Spend data

Get accurate reliable spend data from EPOS sales intelligence data to identify new opportunities.

Dwell time trends

See where different autiences stop and how long they stop for.

Success stories

View all insights

Case Study

BMW & MINI boost after-sales engagement through real-time ANPR targeting

BMW and MINI used data-led DOOH to deliver dynamic, personalised after-sales offers to existing customers at the right moment.

Case Study

LEGO Technic targets family vehicles in half-term campaign

In 2025, LEGO ran a campaign targeting family vehicles to raise brand awareness for its Technic range during the October half-term.

Case Study

Significant sales uplift for Costa Express over year-long campaign

Verifiable data collection showed a prolonged sales uplift for Costa Express during five campaign bursts over the course of a year.

Put our data to the test

Smarter data for harder-working campaigns.

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