EPOS
Real-time actionable data
annual non-fuel spend across motorway service areas (MSAs)
of MSA visitors buy some sort of snack
annual MSA visitors
proof of purchase
Through exclusive partnerships with WHSmith across Roadchef and Moto sites, we offer a level of transparency unprecedented in outdoor advertising. EPOS data enables us to deliver verified sales performance and deep category insight.
This deterministic approach allows us to identify high-intent periods, such as summer sales upticks, and provide definitive post-campaign analysis. By comparing sales before, during, and after activation, we give brands a rare, measurable link between DOOH ad plays and revenue uplift at the till.
Identify your audience
We combine high-impact screen environments with verified retail purchase behaviour to deliver smarter, measurable retail outcomes.
Track unit and gross sales value per product across campaign periods to understand true incremental impact.
Deploy campaigns when purchase intent is highest; our data identifies exactly when category sales peak by the week, day, or even the hour.
Understand how campaigns influence purchase frequency and product penetration.
Tell us your ideal audience — and we’ll help you find them on the road.
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