Flexible activation

Programmatic

‍Make an enquiry

intelligent Programmatic Delivery

Combine the impact and authority of big-screen media with the flexibility, precision and ease of digital advertising.

We offer an easy-to-purchase, connected ecosystem that uses real-world triggers to automatically identify and engage high-intent audiences at the right time and the right location.

700m

average weekly impressions

8.1m

up to 8.1m visitors targeted weekly

1000+

programmatically enabled screens

Real-time triggers, zero waste

Our full-motion inventory is fully integrated with leading supply-side-platforms (SSP) including Broadsign, Place Exchange, Vistar, and Perion, allowing access to your preferred demand-side-platform. Looking for a direct approach? Contact our team to book programmatically with expert support.

Get in touch

SSP Partners

DSP Partners

Live Audience Data
Total Daily Vehicles
•
Family Vehicles
•
Affluent Vehicles
Explore our Data

Reporting Results

The Future of Programmatic Outdoor

i-media's fully programmatic inventory offers the ideal extension for buyers seeking real-time audience data on a nationwide scale.

Proprietary data

Our ANPR data enables real-time targeting and audience analysis, ideal for wider omnichannel targeting strategies. ​

Retail media

Fully HFSS-compliant retail screens, backed by EPOS data, ensure you can influence consumers with purchase intent.

Greater value

Our competitive CPMs allow brands to achieve national awareness without sacrificing efficiency.

dynamic creative

Hit refresh on your creative

Switch up your creative based on live data, and stay reactive throughout your campaign. i-media’s programmatic capabilities and advanced inventory allows for cutting edge creative options for digital buyers.​

Dynamic Creative Optimisation

Use ANPR-powered DCO to dynamically tailor creative based on audience groups, or real-world indicators (like weather, or football scores.)

Future format, standard specs

Utilise our 1000+ full-motion screens for maximum creative impact. Our standardised screen specs mean greater efficiency and less creative spend.

3D Creative

Our screens deliver stunning 3D capability—so go bold. Create high-impact visuals that truly dominate, even on our largest formats.

Compliment your Omnichannel Campaigns

‍

Scalable

With one of the UK's largest networks of full-motion, programmatically-enabled screens, i-media provides the perfect solution for your omnichannel strategy.

Audience targeting

Target and re-target specific audience segments using our proprietary intelligence platform powered by ANPR technology.

Case study: Holiday Inn

Holiday Inn targeted two key audiences: families and business travellers. Audience identification was based on live vehicle insights and behavioural patterns, rather than predictive datasets.

Holiday Inn: Results

There was a 20% higher CTR for retargeted users who were exposed to i-media screens. Aditionallly, there was a 4% uplift in brand trust, a 3% increase in brand consideration and a stronger ad engagement among audiences at MSAs.

More success stories

View all insights

Case Study

BMW & MINI boost after-sales engagement through real-time ANPR targeting

BMW and MINI used data-led DOOH to deliver dynamic, personalised after-sales offers to existing customers at the right moment.

Case Study

LEGO Technic targets family vehicles in half-term campaign

In 2025, LEGO ran a campaign targeting family vehicles to raise brand awareness for its Technic range during the October half-term.

Case Study

Significant sales uplift for Costa Express over year-long campaign

Verifiable data collection showed a prolonged sales uplift for Costa Express during five campaign bursts over the course of a year.

Contact us

See yourself on the big screen?

Find out how we can intelligently reach your audience. Tell us who you'd like to reach.

Make an enquiry