Motorway Service Area

motorway service areas

Scale your reach across a nationwide network of 130+ premium sites. Drive attention within high-intent environments, putting your brand at the heart of the journey to forge powerful connections where audiences stop, spend, and engage.

22 mins

average dwell time at MSAs

355m

annual audience footfall

£1.5bn

annual non-fuel spend at Motorway Service Areas (MSAs)

Digital 48

Large-format, full-motion digital screens built for maximum roadside impact and national brand reach.

Digital 6

Unmissable double-sided digital panels at main entrances, ideal for punchy, high-frequency messaging right where footfall peaks.

Digital Mega 6

Dominant digital screens on MSA slip roads, grabbing attention before customers even park.

Internal Digital 6

Strategically placed inside retail zones — perfect for influencing impulse decisions at the point of sale.

Static 6-Sheets

Positioned along key drive-in routes — delivering high visibility as drivers arrive and park, perfect for brand recall on approach.

Some a3 panels displayed in a motorway service area washroom.

Washroom A3 panels

Gender-specific, eye-level ads in uncluttered, high-dwell environments, great for targeting males, females, and parents.

Gondolas

Eye-level digital displays integrated directly into shelving units to capture attention and influence purchase decisions.

WHSmith D4

Prominent wall-mounted screens within the store environment, delivering bold brand messaging to a captive retail audience.

Experiential

Create immersive brand moments for audiences when they are most receptive.

Digital-first intelligence on-site

Data-led targeting

Use ANPR and behavioural insights to reach the right audiences, not just the right places.

National scale

With screens across the country, you have the opportunity to establish nationwide coverage, or location-specific targeting.

Real-time optimisation

Update creative, refine messaging, and respond to trends instantly.

Proven attention & dwell time

Engage audiences where they’re actually looking and not scrolling past.

A car being recognised by digital targeting.

With presence across 98% of UK's motorway service areas, i-media connects your brand with millions of drivers and passengers each week, delivering unmissable campaigns at national scale.

Aerial view of a Birchanger services surrounded by trees and a parking lot with cars.

Massive weekly footfall

Up to 8.1m visitors a week on average.

Household decision makers

Reach families, commuters, and SME professionals.

Always on

24/7 visibility across digital and static formats.

Why i-media?

Our platform blends the scale of classic Out-of-Home with the agility of digital. From targeting to reporting, we help brands optimise every moment — reaching audiences with precision, not just presence.

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Stand out where millions stop