Cost
Every campaign on our network is priced around your audience, locations and goals, which is why you will not find a one-size-fits-all rate card here.
This guide explains exactly what shapes the cost of advertising across the UK's largest motorway service area network, so you can plan with confidence.
Format: Our inventory spans large-format Digital 48s at site entrances, Digital 6 sheets in high-footfall walkways, internal screens, washroom posters and retail placements. Larger, full-motion formats in premium positions command higher rates than static and interior placements.
Targeting and ad-tech: Our Intelligence Platform lets you target by vehicle type, time of day and audience profile, trigger creative from real-world conditions, and buy programmatically through every major DSP and SSP. Precision targeting concentrates spend on the audience that matters, which often makes campaigns more efficient, not more expensive.
Location and site tier: We operate across 130+ sites covering 98% of UK motorway service areas, plus premium roadside forecourts and EV charging hubs. Sites vary by audience volume, catchment and landlord environment, and pricing reflects that.
Dwell time and attention: Visitors spend an average of 22 minutes per stop, rising to 27 minutes at EV charging hubs. Environments with longer dwell times deliver more exposure per impression.
Campaign length and flight: Longer campaigns around peak travel moments such as Easter, summer holidays and Bank Holidays change both cost and impact. Weekly audiences peak at 8.1 million during key travel periods.
We are the largest media network on UK roads with over 1000 digital screens nationwide. What's more, our intelligence platform unlocks provable ROI for your brand by tracking vehicle and spending data on our sites.
Our network reaches up to 8.1 million consumers a week. That's 355 million a year across 1,000+ full-motion screens. Broadcast-level reach, delivered in the only media touchpoint along UK motorways.
Visitors have stopped, stepped away from their journey and switched off the noise. With 67% travelling for leisure, we measure a 37% increase in happiness and a 94% satisfaction rate during the stop. And this audience spends: motorway service areas generate £1.5 billion in non-fuel revenue annually, with 81% of visitors making a purchase.
Every impression is measurable. ANPR unlocks real-time targeting, campaign triggering and closed-loop measurement, so you can see what your investment delivered.
Beiersdorf used programmatic triggering to run Elastoplast creative whenever local temperatures hit 17 degrees during the summer holidays.
The campaign reached 38 million MSA visitors in August, delivered 2 million impressions across 50+ sites, and EPOS data showed weekly sales averaging 11% higher during the campaign at Moto sites. It won Silver in the Data & Intelligence category at the 2024 Outdoor Media Awards.
Find out how we can intelligently reach your audience. Tell us who you'd like to reach.
