Digitally native and hard to reach through traditional channels, 18-34s are ad-avoidant at home but fully present on the road.
With over 70m Gen Z visitors a year (nearly 20% of our total traffic) motorway service areas provide an opportunity to target an audience that has become increasingly sceptical of digital advertising. Having grown up skipping, scrolling past and blocking ads online, Outdoor remains a trusted and communal gateway for brand messaging that avoids the fatigue of digital over-targeting. i-media's full-motion screens reach this audience at scale during natural journey breaks, when dwell time is high, and attention is genuinely available.
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