EV Intenders
Audiences▸
EV Intenders

EV Intenders

Drivers weighing up the switch, reached at the charging point where it gets real.

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Charging infrastructure at services is where the decision for EV intenders becomes tangible. Which is why it’s exactly where i-media meets them.

Forward-looking, economically and sustainability minded, EV Intenders are actively weighing up the switch, and charging infrastructure at service areas is central to that decision. They see driving as both a passion and a platform for positive change, enthusiastic about electric vehicles, motorsports and cutting-edge technology alongside a genuine commitment to sustainability. Growing dwell time around charging points gives i-media room to make the case at the exact moment it matters most.

Income band
002244
£20K
£100K+
Age band
001334
18-24
65+
Life stage
002333
Young
Retired
1.1M
Households
2.4M
Audience Size
457K
Peak weekly visitors

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