i-media has been confirmed as an Official Media Partner of The British Motor Show 2026, strengthening the event's national reach and audience engagement ahead of its return to Farnborough this summer.
The partnership brings together i-media's unrivalled motorway network with one of the UK's most exciting automotive events, combining scale, precision, and real-time audience intelligence to connect The British Motor Show with millions of drivers, families, and automotive enthusiasts at exactly the right moments on their journey.
Scale and precision at the heart of the campaign
With ANPR technology, live audience intelligence, and over 1,000 full-motion screens across 98% of the UK's motorway service area estate, i-media is uniquely positioned to deliver high-impact, data-driven campaigns at a national scale.
In conjunction with the partnership, British Motor Show is running a creative campaign across 110+ i-media sites within a 90-minute drive of Farnborough, delivering over one million plays across D48 and D6 formats on the UK Strategic Road Network. The activity is further amplified through Pitstop, i-media's driver loyalty app, extending the campaign's reach across digital touch points in the lead-up to the event.
A partnership built on audience intelligence
“We're excited to be working alongside The British Motor Show to bring this standout event to life for audiences across the UK,” said Sam Tester, Chief Revenue Officer at i-media. “Our network doesn't just reach drivers at scale, it understands them. Through our data and audience intelligence capabilities, we can put The British Motor Show in front of the right people, in the right locations, at exactly the right moment on their journey.”
Andy Entwistle, CEO of The British Motor Show, welcomed the partnership: “We're thrilled to welcome i-media as an Official Media Partner for 2026. Their ability to intelligently connect with audiences in impactful, real-world environments makes them a perfect partner to help us expand our reach and drive even greater attendance.”
The partnership reflects The British Motor Show's continued investment in high-profile, high-impact marketing channels, ensuring the event remains one of the UK's most exciting and accessible automotive experiences.
Alongside the media partnership, Pitstop, i-media's consumer loyalty app for drivers, has been named The British Motor Show's Official Driver Loyalty App for 2026 — giving drivers even more reasons to engage with the brand on the road to Farnborough.
The British Motor Show returns to Farnborough International from 21–23August 2026, with three action-packed days of live entertainment, supercars, classic cars, driving experiences, celebrity guests, and family attractions.
