Land Rover Defender ad on a digital screen outside Leeds Skelton Lake services

anpr

Our Intelligence Platform

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Real-time actionable data

Our proprietary data platform transforms real-world vehicle movement into actionable advertising intelligence. ANPR enables precise targeting, responsive creatives and campaigns you can measure and optimise in real time.

8.1m

up to 8.1m motorway service area (MSA) visitors targeted and tracked per week

3.6m

vehicles identified per week

355m

annual MSA visitors

Target the right people

Precision targeting
in motion

The i-media Intelligence Platform with Automatic Number Plate Recognition (ANPR) unlocks powerful audience insights from vehicle make, model, fuel type and much more to drive smarter targeting.

Promote EV charging offers to electric vehicles, inspire families with school-holiday travel deals, or tailor campaigns to high-value motorists. All activated in real time, the moment your audience is on the move.

Diagram showing how ANPR vehicle data triggers ads on i-media screens

Advanced ANPR Targeting

Give your campaign a head-start

You can tell a lot about a person by what they drive. That’s why we use our ANPR tech to give your campaign a strategic advantage from the offset – targeting the audience you really want to convert.

Bespoke audience groups

Gathering a range of data points enables us to layer insights and create audience groups tailored specifically to your campaign.

Budget optimised campaigns

Sharper targeting ensures every campaign is budget-efficient, minimising wasted media spend.

Those most likely to buy

Laser-focus your campaign on high-intent users who are ready to convert.

Family walking into a Moto motorway service areaMercedes-Benz ad on a Digital 48 screen at Birmingham servicesAlfa Romeo ad on a Nexus screen above traffic at a motorway service area

Success stories

View all insights
A digital screen showing a Skoda Octavia advert at a motorway services

Case Study

Skoda relaunch targets in-market buyers with predictive campaign

In June 2024, Skoda advertised the new Octavia model using real-time Digital Out-of-Home (DOOH) powered by i-media’s proprietary Predictive Intent.

A Virgin Atlantic advertisement on a D6 digital screen at the Cherwell Valley motorway services.

Case Study

Virgin Atlantic reaches affluent travellers with targeted DOOH

Over the busy festive travel season, Virgin Atlantic needed to target affluent travellers at key decision-making moments.

A Holiday Inn digital screen advertisement at Welcome Break services

Case Study

Precision targeting on the move: How Holiday Inn reached families with programmatic DOOH

In a first for Programmatic DOOH Holiday Inn partnered with Yahoo and i-media to harness real-time ANPR ad-tech to reach families and business travel.

Contact us

Hit the mark every time.

Tell us your ideal audience — and we’ll help you find them on the road.

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