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i-media is pleased to announce the appointment of Nick Lawson, former global chief executive of EssenceMediacom, as Chairman. Lawson joins at an exciting time for the company, following a period of growth after a management buy-out by Mayfair Equity Partners last year.
The investment has allowed i-media to expand its digital capabilities, including experiential marketing and programmatic advertising, as well as rolling out real-time data-processing tools that make customer and vehicle information available for targeted campaigns.
Lawson brings over three decades of media experience, including a long tenure at WPP and his leadership at EssenceMediacom, where he transformed Mediacom from a small UK media agency into WPP’s largest global media network. Lawson’s appointment strengthens i-media’s leadership team as the company continues to innovate and grow in the out-of-home advertising sector.
Jonathan Lewis, Chief Executive of i-media, commented:
“Nick joining is a hugely exciting moment for the business and I am thrilled to be working with him. His unique experience in programmatic transformation and his leadership will help us deepen our investment in our customers. He understands how to build agile, successful businesses that can adapt to market changes while maintaining a focus on delivering value.”
Nick Lawson added:
“The rapidly growing opportunity in programmatic out-of-home advertising is transforming media like never before – and I am delighted to join a company at the forefront of this change.”
Read the full article by Beau Jackson on Campaign Media
https://www.campaignlive.co.uk/article/nick-lawson-appointed-chairman-i-media/1924686
