We are excited to announce the launch of our new WHSmith D4 retail screens strategically positioned where the stop becomes a shop. These wall-mounted, full-motion screens are located within the WHSmith store within the MSA, the exact moment where impulse buying decisions are made.
i-media also has recently launched end of aisle Gondola screens in WHSmith stores nationwide to inspire and capture the impulse purchase opportunity for customers en route to the till.
While the road is about movement, the MSA is about the pause. With an extended average dwell time of 22 minutes, motorists are no longer just drivers; they are relaxed, browsing consumers. This period of downtime provides a rare opportunity for brands to connect with an audience that is physically steps away from the point of purchase.
Why advertise on WHSmith D4 screens?
High Conversion Intent: With MSAs driving £1.5bn in annual non-fuel spend, our screens place your brand at the critical touchpoint where those billions are spent.
Impactful Creative: High-resolution, full-motion D4 screens ensure your message is vibrant and unmissable in a captive retail setting.
Strategic Location: We position your brand in the highest-footfall areas of the services, ensuring maximum exposure to a high-volume, affluent audience.
In a world of constant scrolling, our retail network offers a physical presence in a relaxed environment with a clear path to purchase. Place your brand at the heart of the journey, exactly where the transaction happens.
Learn more about our retail network here.
