OUR INVENTORY
Out of Home
Retail media advertising is the practice of placing brand messaging inside or around the retail environment itself - on screens, shelves, and other touchpoints shoppers encounter while they're actively browsing or buying. Retail media meets buyers at the point of decision, when intent is highest and the path to purchase is shortest.
For i-media, that retail environment is the UK's motorway service area (MSA) network: convenience stores, food courts, and forecourts visited by millions of motorists every week. It's retail media built for a mobile, purchase-primed audience.
High-intent audiences. Retail media reaches shoppers who are already primed to buy, who are browsing, comparing, and making active purchasing decisions in the moment.
Efficiency at scale. A single piece of retail media creative can run across an entire network simultaneously, or be tailored by site, time of day, or audience, all managed centrally rather than coordinating multiple print runs and installations.
Measurable performance. Because retail media runs in a defined, trackable environment, it's easier to tie exposure back to footfall, dwell time, and downstream sales impact than with less contained forms of advertising.
i-media has access to a national audience of spenders. Service stations are high-dwell environments where users are in receptive, purchasing mindsets. Plus, our Electronic Point of Sale (EPOS) data backs up spending habits and campaign performance.
Motorway service areas receive over £1.5bn of non-fuel spending, with 82% of visitors buying a snack. We have access to an audience ready and eager to spend.
i-media regularly receives EPOS data from our landlord partners. By analysing consumer purchasing behaviour, we know the best times and locations to push creative. It also means we can show change in sales pre, during and post your campaign, proving its effectiveness in real, verifiable terms.
Enhance your campaign by combining retail media with our other formats: from large format digital billboards to static washroom panels, we have advertising space suitable for every opportunity.
Because every format is screen-based, creative can be updated, scheduled, or swapped remotely, letting messaging respond to time of day or seasonal moments without a physical site visit.
Advanced ANPR Targeting
i-media's retail media network is built around contextual integration. Screens are placed exactly where shoppers make decisions, not bolted on around the edges of a store.
Our retail media services are deployed inside the retail environments at the heart of the UK's motorway service areas, currently anchored by our WHSmith network, reaching an average of 6.8 million weekly visitors across in-store D4 screens and shelf gondolas.
These sites sit within MSAs that, between them, drive an estimated £1.5bn in annual non-fuel spend, placing brands right at the transaction, not on the approach to it.
As our retail media network expands, deployment is extending across further convenience and forecourt retail spaces on the Strategic Road Network (SRN) (motorways and major A-roads) that carries the bulk of the UK's long-distance driving traffic.
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Retail media advertising cost varies depening on a number of factors, including location, utilisation of ad-tech, format type, and campaign length and flight. For more information on how our advertising costs are calculated, see the guide below.
INVENTORY
Discover the entire range of our screen inventory - from large format D48s to internal D6s, EV screens and more.
Yes. i-media's retail media network reaches motorists across a broad range of categories, rather than a single supermarket's grocery shopper base. It works well for brands well outside FMCG and grocery, including automotive, travel, finance, and leisure, wherever the goal is reaching a high-intent audience mid-journey.
You do need to source your own creative. We provide the solutions to where your creative is housed, not what your creative says. However, our in-house team is happy to help with formatting changes. For a full breakdown of specifications, see here [LINK TO SPECS].
Yes. Our retail media screens are fully digital, so creative can be updated, scheduled, or swapped remotely so messaging can reflect live product availability, stock levels, or promotions as a campaign runs.
Rather than relying on estimated footfall, i-media works with EPOS data supplied by our landlord partners. That visibility into actual purchasing behaviour lets us identify the strongest times and locations to run creative, and, just as importantly, lets us report back on campaign performance in real terms, not modelled estimates.
Find out how we can intelligently reach your audience. Tell us who you'd like to reach.