Tradespeople

Tradespeople are on the road constantly, moving between jobs, sites and suppliers, with the van doubling as office, storage and status symbol. i-media's ANPR platform recognises LCVs in real time, triggering creative the moment this hard-working, high-spending audience arrives. Their spending reflects the demands of running a business day to day, from tools and materials to fuel, insurance and trade accounts with merchants like Screwfix and Toolstation, as well as sport, entertainment and everyday treats. Motorway service areas offer a rare moment to reach such a well-defined audience while they’re relaxed and receptive.