This is an audience that is calculated, well-informed and always planning ahead. Service area dwell time gives brands room to engage with them properly.
Informed investors are strategic wealth-builders, who view disciplined finance as the engine for a premium, culturally rich lifestyle: international travel, fine dining, theatre and the arts. From investors to digital finance adopters, they research and plan before they spend, rarely acting on impulse. A motorway journey offers rare uninterrupted thinking time, and i-media reaches them in that considered headspace, with dwell times that give financial and premium lifestyle brands room to land a more substantial message.
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