Up-Market Motorists see their car as a statement of status, performance and personal passion, and invest accordingly.
i-media reaches this audience mid-drive, moments after they have stepped out of the very product brands want to talk to them about. They stay current on automotive and technology innovation, investing in high-end vehicles, accessories and services. Their leisure time blends the outdoors with motorsport viewing, and their spending mindset pairs pragmatism with aspirational purchases like premium SUVs. For this audience, quality, reliability and enjoyment are worth paying for, and the service area is the last touchpoint before they're back behind the wheel.
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