Higher-income households over-index on the Strategic Road Network, driving newer cars, longer distances and more leisure miles.
i-media puts brands in front of this valuable audience in a premium, uncluttered environment that reflects the quality of the brands they buy. With interests spanning finance, business strategy and art & design, this audience pairs professional ambition with cultural taste and a preference for premium food, retail and leisure brands. With access to premium service area sites and EV hubs, i-media’s screens are perfectly positioned to capture the attention of this high-value audience.
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