Beauty-interested consumers, from committed skincare buyers to premium beauty spenders, make up a significant share of the millions of people who pass through i-media's network every week.
Postcode and audience-matchingdata lets brands identify and reach this audience specifically, deliveringbeauty campaigns on premium full-motion screens at scale, rather than hopingthe right person happens to be looking.
Yes. i-media's network delivers up to one million visitors a week from the Greater London catchment, clearing that mark in 4 out of every 10 weeks. Across a full year, 56% of all London-registered vehicles visit the network, the highest match rate of any UK metro area measured.
Friday is the single biggest day across the London Metro catchment, a consistent getaway-day pattern that repeats almost every week of the year. Within Core London, weekends outperform weekdays by 25%, creating two distinct, predictable audience rhythms that planners can build schedules around with confidence.
No, it closes a coverage gap. In-city formats reach audiences within the city but go dark the moment someone drives out. i-media picks up exactly where those formats lose the audience, extending real coverage of a full week rather than competing for the same in-city moments.
i-media's visitor data reflects real weekly and daily visitation patterns captured via ANPR, not projected estimates. Planners can forecast delivery volumes against known peak weeks and peak days. A 6-screen campaign against the Greater London catchment alone delivers over 1.7 million plays in a single week.
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