A sociable and outgoing audience, Cosmetic Lovers can be reached while travelling to events, when beauty is at the forefront of their mind.
Trend-driven and highly social, Cosmetic Lovers buy products that keep them confident and connected, often on the way to nights out, events and get-togethers. i-media intercepts them on those very journeys, putting beauty brands in front of them when the occasion is front of mind. This audience is keen to keep up with the latest cultural trends and are willing to spend the money to do so, making them highly receptive to brand marketing.
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