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For 3 in 4 MSA visitors, the snack decision doesn’t happen until the point of purchase. i-media reaches Impulse Snackers in this very moment.
With 82% of visitors buying food at the services and three-quarters deciding what to grab in the moment, Impulse Snackers are one of the most purchase-primed audiences in OOH. Their spending is driven by immediacy rather than planning, making the walk between car and till a genuine decision-making window. i-media reaches them via external, screens and shop-floor screens, giving food and drink brands a direct line to a mindset that's open, undecided and ready to act.
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