In-Market is our tightest, lower-funnel audience: drivers showing active purchase signals in the last three months, reached at UK motorway service areas through ANPR Audiences.
In-Market is built from real purchase signals, not assumptions. These are drivers who have recently engaged with new and used car content, finance and leasing options, valuation tools and car reviews, or who have an MOT coming up. Because the signals come from the last three months, you reach people close to a decision rather than casually browsing.
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