These fans build their weekends around communal viewing, heading to trusted large-chain pubs to watch football and boxing with friends.
Match Day Pub Goers who are travelling home, tradespeople, commuters, professional drivers and SMEs all stop at motorway service areas on their way to and from seeing games. They provide the perfect stop off for fans to check the score, watch the game online. i-media screens allow brands to connect with fans while they are paused and in a receptive mindset, maximising visibility and engagement.
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