The next holiday conversation happens in the car, and i-media reaches the whole family at once.
Package Holidaymakers are a family-oriented audience driven by value, convenience and stress-free leisure, booking reliable all-inclusive brands and hunting deals to secure affordable family experiences. Back home, their leisure centres on accessible family entertainment venues, indicating a preference for easy, consolidated fun. The holiday itself triggers a burst of pre-trip retail spending on accessible high-street brands, as they prioritise looking and feeling their best before they go.
i-media reaches whole households together in the car, at the point where planning talk and holiday excitement naturally happen.
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