Sports Betters

Sports Betters are a highly engaged group whose leisure time and spending revolve around sport and the thrill of wagering, with strong interests in football, equestrian sports and the wider gambling world. They're driven by the excitement of following teams and fixtures, and by the social side of sharing the experience. Spending concentrates on established platforms like Bet365, Betfair and BetFred. i-media's full-motion, dynamically updatable screens can serve odds, offers and event content in the pre-match window, when betting intent is highest, right on the road to the game.