Sport moves millions of fans around the motorway network: to stadiums, racecourses, grounds and greens every week of the year.
From football and rugby to racing, cricket and golf, i-media's network sits on the routes fans travel to follow their sport, reaching them in the anticipation window before the action starts, when loyalty, and brand receptivity, peak. Stopping at service stations on the way to a sporting even is a core part of fan ritual. It offers a moment of camaraderie between brands and fans, who are in a positive, excitable and receptive mindset.
.svg)
.jpg)
