Behind the screens

May bank holiday was a peak moment for motorway travel: more cars, more dwell and more spend.

More frames doesn't mean more reach. The D48 data makes that case better than most.

The data is clear: if you're planning an RD6 buy, leaving i-media off the plan means leaving reach on the table.

This summer the family audience brings with it a big opportunity for brands.

i-media has been named Highly Commended in the Out of Home category at the Campaign Media Company of the Year Awards 2026.

Marathon Sunday sent travel up double digits across four regions. The running audience moves in patterns brands can plan around.

Easter 2026 brought 5 million MSA visits, a 28% sales uplift, and family vehicles growing 5x faster than total audience.

The Easter Bank Holiday is one of the busiest long weekends of the year, with millions hitting the road for family visits, getaways, and leisure trips