Brand Conquesting targets drivers with a proven relationship to a brand, whether they’re loyal to a competitor or already your customer. Using real transaction data, we identify and reach these audiences in real-time.
Whether you’re a bank targeting your own customers, a QSR brand going after a rival’s regulars, or a retailer reaching a competitor’s shoppers, real transaction data tells you who your people are. Matched against i-media’s own ANPR data, that spend signal becomes a targetable audience on the road, helping reduce wasted spend while increasing relevance and impact.
Audience data across media is usually a best guess — panels, models, estimates. ANPR Audiences captures every vehicle entering our locations, giving you a census of your audience, not a sample.
Intent-based audience targeting reaches drivers who are showing signs of being in the market, through what they research or where they spend. ANPR Audiences delivers intent targeting in two ways, in-market behaviour and brand conquesting, both matched to vehicles at i-media's motorway service areas.
Brand conquesting in out-of-home advertising is intent shown through spend: you reach the customers of a competitor, or your own, based on where people actually spend their money. A bank can target a rival bank's customers, or a coffee chain can put a switch offer in front of another chain's regulars.
Intent audiences are matched to the vehicles on i-media's network, so your message can reach an in-market audience when they arrive at a motorway service area. The creative can be triggered in real time, rather than after the moment has passed.
Brand conquesting on ANPR Audiences is built on Starcount's open banking spend data, covering around 20% of the UK population who have opted in. It reflects real spend, not survey answers or modelled interest, and is matched to vehicles at i-media's motorway service areas.
No, intent targeting with ANPR Audiences defines audiences, not individuals. No personal data is used to identify or target any one person.
Yes, intent targeting can be layered with profile, geography or vehicle-led targeting to narrow in on the right person at the right time. Reach out to our team to create a bespoke audience
