A broadcast-scale audience, precision-targeted by who they are.
Every vehicle on our network is matched to the people behind it: where they live, how they spend and who they are. Turn those real-world signals into precise, scalable audiences across location, spend and consumer behaviour.
Every driver is more than a demographic bracket. Their search, spend and lifestyle behaviours reveal who they really are.
Ready-made audiences built on real spend and behaviour, matched to the vehicles on our network. Pick one off the shelf, or build your own from multiple behavioural signals available.
50+ ready-made audience profiles are available to target today through ANPR Audiences, with bespoke audiences built on request.
ANPR Audiences matches each vehicle to a postcode sector, and that area to a Starcount audience profile. The result is a defined audience for every screen, built from real spend behaviour rather than modelled estimates. i-media defines audiences, not individuals.
ANPR Audiences combines three sources: ANPR vehicle recognition at i-media's motorway service areas, Starcount's open banking spend data, and mobile location data. Together they describe where drivers live, how they spend and how they travel.
Yes, i-media can build a bespoke audience from more than 3,000 behaviours and demographics, so you reach only your target customer. Most demand is bespoke, so if the audience you need is not a ready-made mindset, we can build it around your brief.
Yes, Mindset audiences can be bought programmatically, so you can plan and activate them alongside your digital campaigns. It is the same audience and the same data, bought the way your team already buys.
