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Real-time geographic targeting, built on deterministic compliant data, not modelled reach.
Identify your audience by where they live and reach them outside of their home location, at a fraction of the cost of in-city premium formats. Built on anonymised, aggregated vehicle movement data — no personal data is used to identify or target individuals.
Every audience has a postcode and a life that extends well beyond it. They travel for work, leisure, family and a change of scene. Audiences defined by home postcode, reached at scale as that cohort moves through the network.
London, Birmingham, Manchester, Glasgow, Liverpool and Leeds audiences are ready to target today, each with its own catchment and its own travel rhythm. But geography is a starting point here, not a limit.
We can advertise to Londoners outside of the city, at a fraction of the cost of the Tube, buses and Piccadilly Circus. In London alone, the network delivers a broadcast-scale audience on a predictable weekly rhythm — averaging up to a million visitors a week from the Greater London catchment, clearing that mark in 4 out of every 10 weeks of the year.
Yes. i-media's network delivers up to one million visitors a week from the Greater London catchment, clearing that mark in 4 out of every 10 weeks. Across a full year, 56% of all London-registered vehicles visit the network, the highest match rate of any UK metro area measured.
Friday is the single biggest day across the London Metro catchment, a consistent getaway-day pattern that repeats almost every week of the year. Within Core London, weekends outperform weekdays by 25%, creating two distinct, predictable audience rhythms that planners can build schedules around with confidence.
No, it closes a coverage gap. In-city formats reach audiences within the city but go dark the moment someone drives out. i-media picks up exactly where those formats lose the audience, extending real coverage of a full week rather than competing for the same in-city moments.
i-media's visitor data reflects real weekly and daily visitation patterns captured via ANPR, not projected estimates. Planners can forecast delivery volumes against known peak weeks and peak days. A 6-screen campaign against the Greater London catchment alone delivers over 1.7 million plays in a single week.
Geographic targeting is available across all major UK metro areas including London, Manchester, Liverpool, Leeds, Glasgow, and Birmingham, each mappable to specific sites and forecastable delivery volumes. London has the highest network match rate at 56% of all registered vehicles.
