Affluent
spending mindset
of MSA visitors are affluent ABC1
average weekly footfall at motorway service areas
annual motorway service area visitors
This audience prioritises high-end experiences and is more than twice as likely to choose premium travel options for holidays.
MSAs attract a strong presence of premium vehicle brands, including Range Rover, Tesla and Audi owners across the national network.
This demographic is more likely to own high-value homes, often owning properties worth £700k or above.
People visiting MSAs are more affluent than the UK average, with 65% being ABC1.
We combine physical presence with multi-layered audience intelligence to isolate and engage affluent motorists.
Our ANPR technology captures live vehicle data to quantify the flow of high-value brands such as Porsche, Land Rover, and Tesla, providing data-backed proof of reach.
By understanding the dwell patterns of premium car owners, we deliver your message when they are most relaxed.
We overlay our site traffic with YouGov’s deep behavioural insights to further segment high-net-worth audiences, ensuring your message reaches the right audience.
ANPR data tracks the flow of premium vehicles across the network, enabling brands to weight activity toward days and times with the highest AB audience concentration.
Find out how we can intelligently reach your audience. Tell us who you'd like to reach.
