Gen Z / Millennial
browsing mindset
weekly footfall during holiday periods
students over-index at MSAs by nearly a third
impulse food and drink purchases during holiday periods
MSA visits among Gen Z audience peak on Fridays and Sundays, with consistently high engagement across weekends.
Gen Z and Millennials primarily visit MSAs during leisure journeys where they are 12% more likely to be travelling long distances compared to other demographics.
Younger consumers are 3.5 times more likely than the average traveller to be fast food consumers making the MSA retail mix highly relevant to their habits.
This demographic is 38% more likely to spend £50 or more on snacks every month, showcasing a consistent appetite for impulse categories.
We go beyond standard reach by using intelligent targeting to place your brand in front of younger motorists when it matters most.
We use vehicle data to model and identify the specific car makes and models preferred by Gen Z and Millennials.
We reach younger travellers when they are already in a "mission mindset" and ready to transition from motorists to active shoppers.
Strategically placed screens span multiple touchpoints across the MSA journey, ensuring your brand stays top of mind from car park to purchase.
Take advantage of a 22-minute average dwell time to deliver immersive messaging to a relaxed and captive audience.
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Find out how we can intelligently reach your audience. Tell us who you'd like to reach.
