Trade specialists
High intent
more likely than national average to visit an MSA every week
light commercial vehicles (LCVs) visit MSAs on average every week
of LCV visits occur between Monday and Friday
85% of LCV visits occur during the working week, with MSAs providing a distraction-free environment to reach professionals in a work ready mindset.
With an average of 22 minutes on site, giving brands a window to deliver immersive, interactive, or long-form messaging while the audience is relaxed and receptive.
Trade specialists are frequent visitors. They are +73% more likely than the national average to visit MSAs weekly, creating significant opportunities for brand recall.
This audience is high-value consumers on the move, over four times more likely to spend £200+ per month on snacks and drinks at MSAs.
Our ANPR-powered platform identifies light commercial vehicles (LCVs), a clear signal of trade specialists. By recognising the vehicle, we understand audience intent and connect brands with professionals who are actively “on the clock” and using MSAs as essential support hubs.
This real-time insight acts as a live trigger, delivering your creative the moment LCVs enter the site. Your messaging reaches the right audience precisely when they are most receptive, during peak activity hours.
By leveraging vehicle-specific logic, we eliminate wastage and maximise impact. Every LCV entry becomes a high-value professional impression, ensuring your brand engages consistently throughout the working day.
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