Families

high Dwell, high basket

Families stop because they need to. Food, fuel, facilities and a break. That dwell creates measurable opportunity.

Reach families at motorway service areas (MSAs) across the country, and take advantage of high-footfall, long dwell times and huge traffic spikes during weekends and key holiday moments.

60%

surge in family vehicles during the weekend

8m

visitors peaking during the busiest week of the year

39%

jump in impulse food and drink buys during holidays

Why target families

A captive audience

Leisure travel from Friday to Sunday drives a 1.6X increase in family vehicles at MSAs, creating a high-impact moment for brands.

More footfall

During May half term 2024, retail sales rose 22%, with footfall rising by 10%.

Higher ad recall

69% of MSA trips for leisure. Relaxed and happy audiences show a higher ad-recall.

Big spenders

High-intent family audiences contribute to £1.5bn annual non-fuel spend at MSAs.

Come along for the ride

Families don’t just travel together. They shop, decide, and spend together and we help you reach them during key moments.

Data driven

We use ANPR and behavioural signals to identify vehicles likely to be carrying leisure audiences, so your message reaches the right people at the right time.

Captive media moment

With longer dwell times and fewer distractions, MSAs offer a powerful space to engage holiday-makers when they’re focused, relaxed, and more open to brand messaging.

High consideration

Holidays often involve planned purchases and shared decision-making. It’s the ideal time to influence big-ticket categories like retail, auto, travel, and more.

Influence spend

From snacks to services, those travelling for leisure drive serious business. We help you tap into those impulse and planned purchases with precision.

Connect with millions of families on the move

60%

8m

39%