A group of friends eating ice creams together.

Impulse Snackers

Millions ready to spend

purchase primed

High footfall and retail proximity make motorway service areas (MSAs) ideal for impulse activation. Whether it’s a quick pick-me-up or a long-awaited sweet treat, snackers are primed to act fast. We make sure your brand is the one they grab first.

£1.5bn

annual non-fuel spend across retail and hospitality

82%

of visitors buy food at MSAs

22 mins

average dwell time at MSAs

On-the-go snackers

Sweet treat purchases

Chocolates and sweets remain a popular lunchtime purchase for MSA users.

Impulse purchasers

82% of MSA visitors buy a snack, with three-quarters making their choice on the spot.

Habitual grazers

Our younger audience is 63% more likely to prioritise snacks that fit a mobile, "grab-and-go" lifestyle.

Categories

Perfect for FMCG, QSR, consumer electronics and personal care brands.

Trigger the impulse

We go beyond reaching travellers by using real-time intelligence to ensure your brand is seen at the peak moment of hunger.

EPOS integrated

We use Electronic Point of Sale data to align your creative with real-world purchasing spikes and peak retail moments.

High-frequency conversion

Target a highly qualified audience where 81% of visitors convert into shoppers before they leave the site.

Deterministic Targeting

Our ANPR-powered platform captures live audience data to offer targeting that goes beyond standard modeling.

Longer dwell time

Position your brand at the exact point of purchase, capturing attention within the crucial 22-minute average dwell time.

Contact us

Reach your audience

Find out how we can intelligently reach your audience. Tell us who you'd like to reach.