Sports fans
brandable moment
audience uplift during big games at Wembley
MSA users are twice as likely to describe themselves as "sports mad"
of regular visitors consume sports media
Sports fans drive footfall spikes at key MSAs during major events: +13% for Wembley, +14% for England vs Wales rugby, +6% for the EFL Playoffs.
70% of regular MSA visitors follow sports content — compared to 59% across the general population.
33% of our audience describe themselves as “sports mad”, that’s +156% more likely than the UK average.
64% of people who watch football live use MSAs annually, 22% higher than the UK average.
Connecting with sports fans at MSAs is a powerful way to reach your audience on the move. Our ANPR technology identifies fan demographics and travel patterns, giving you the insight to deliver campaigns that hit the right audience, in the right place, at the right time.
Reach sports fans heading to stadiums by identifying match-day traffic patterns and repeatedly visited MSAs.
Digital screens let you switch creative instantly, aligning your message with live match results.
MSA audiences are +72% more likely to attend live games, making them the perfect audience for campaigns timed around key sporting events.
MSA audiences are highly receptive to sports betting and brand sponsorships, making them an ideal audience for category focused campaigns.
Want to create a winning sports campaign? Take your best shot.
