EV & Hybrid motorists
the ev advantage
our environments over-index by nearly double on EV audiences
of EV drivers make a purchase while charging their vehicle
average time spent by electric vehicle owners
Electric vehicle owners are 88% more likely to visit motorway service areas (MSAs) regularly, with at least one visit per month. This creates consistent opportunities for brands to engage a high-value audience.
MSAs saw nearly 1.6m EV cars visiting throughout 2025, representing 87% of the UK’s 1.8m+ electric cars on the road.
EV car owners are significantly more likely to belong to the AB social grade, with 84% of high-income households now prioritising electric for their next purchase.
EV drivers spend 22% longer on site than average, turning a functional stop into a destination visit and creating a powerful opportunity for brands to connect.
Did you know that motorists visiting MSAs are over 3 times as likely to be expecting to buy a new car in the next 12 months? Pretty useful intel if you’re Citroen or KIA, right? Especially when deterministic triggers ensure your messaging only runs when relevant vehicles are on site.
Our Intelligence Platform powered by ANPR, EPOS data and Pitstop first-party consesnted data give you fresh insights into travel patterns, user behaviour and dwell time so you can target your audience when they are more likely to engage and convert.
Turn longer charging stops into measurable engagement and action.
