HGV Drivers
High frequency
of all visits to MSAs are HGV drivers
of HGV visits happen between Monday to Friday
of average dwell time for HGVs at MSAs
HGV drivers stop every few hours and often frequent the same locations creating regular and reliable visibility for your brand.
With HGV drivers making up 11% of all Motorway Service Areas visits, this is a huge audience that’s hard to target anywhere else.
HGV drivers are repeat purchasers, buying food, drink, tech, fuel cards, and more during breaks making these prime moments to influence high-intent decisions.
The legally mandated rest periods for HGV drivers lead to naturally higher dwell times compared to standard motorists, giving your message more time to resonate.
We use intelligent targeting and high-visibility placements to ensure your message connects with the haulage community.
We use ANPR data to identify the specific sites with the highest volume of HGV traffic so your campaign is delivered where it has the most impact.
Between 2am and 4am, the share of HGVs on-site is at its highest, providing a unique window to reach professional drivers when they are the dominant audience on the network.
The average 32 minute visit duration ensures that HGV drivers have a meaningful window to engage with your brand while they are away from the steering wheel.
Unlike seasonal leisure travelers, HGV visiting patterns remain stable across the year providing a reliable and constant audience for your messaging.
Target the UK's most loyal road users.
