Washrooms

Signpost

Toilet breaks offer a huge opportunity to reach and engage with a truly captive audience. Our washroom panels offer discreet, gender-targeted advertising in every Motorway Service Area nationwide.

1:1

a rare opportunity to privately engage

80 secs

longer dwell times to connect with your ad

6.3m

visitors to Motorway Service Areas every week

Why washrooms?

Deeper engagement

Connect with your audience in an intimate one-to-one enviroment with eye-level ad campaigns you can’t miss.

No competition

With a long 80 second dwell time, you have time to get your brand message across with no competition in sight.

Hyper targeting

Target men, women or parents in changing facilities with relevant messaging in the right spot. Gender-specific creative is proven to resonate more strongly with audiences.

Measurable growth

Fully adaptable for QR codes, so you can connect to wider digital campaigns and accurately measure performance.

Want to reach a broader audience? Connect with a diverse range of high-value audiences on the move — from Gen Z road trippers to SME decision makers.

Families

Trade

Sport

Affluent

A group of friends eating ice creams together.

Impulse Snackers

A smiling business person standing with her arms crossed.

SME / Business Owners

A group of friends posing with a city environment in the background.

GenZ / Millennial

Motorists

Smarter gender targeting with ANPR

Want to reach men or women more effectively? Our ANPR technology helps you do just that by using real-world data signals to find the right vehicle, at the right time.

Vehicle type & model

Some car makes and models are more commonly driven by women or men. We use these trends to help identify likely gender profiles.

Drive patterns

Time of day, trip frequency, and journey type (like school runs, weekend travel, or commuting) offer valuable behavioural clues.

Data layering

We combine ANPR with anonymised third-party and historical data to build smarter audience profiles — giving you more precise targeting than ever before.

Loos, for the win!