i-media, the UK's specialist media owner across motorway service areas, EV hubs and petrol forecourts, has unveiled a new brand identity and website - marking its formal transition from traditional media owner to high-performance data network.
The new platform, live at www.i-media.co.uk, reframes how i-media shows up to market. At its heart is a single, clear proposition: Driving Real Connections - using data and real-world behaviour to help brands reach the right audience at the right moment.
A network built on behaviour, not just footfall
With over 8.1 million weekly visitors across 132 plus locations, i-media sits at the intersection of national scale and high intent. People have stopped. They are browsing. They are buying – the new brand deliberately moves i-media beyond scale and towards intelligence and intent.
Motorway service areas, EV charging hubs and forecourts are moments of pause - environments where people have stepped out of the journey and into a decision-making mindset. They're browsing. They're buying. They're spending an average of 22 minutes on-site, with £1.5 billion spent annually on non-fuel purchases across the network.
The new website is designed to make that clearer. It brings together our network, data and planning capabilities in a way that is easier to explore, easier to understand and more useful for agencies and clients.
This is not a superficial update. It is a clear expression of how data, environment and audience come together to drive value
Hannah Ainsworth, i-media's Chief Marketing Officer said “Our USP is to connect brands to audiences in moments that matter, powered by data, technology and insight. We’ve built a platform that finally reflects the reality of what we offer – and the power of what’s possible in Outdoor."
