i-media rolls out 40 D6 screens across BP forecourts at Moto, reaching high-intent audiences at the point of purchase.
The rollout will see approximately 40 internal D6 screens installed across forecourt shop windows over the next six months. With a portrait format (1080 x 1940 pixels), the screens sit directly at the entrance to store - engaging customers just before they step inside.
This placement is not accidental.
Motorway service areas are one of the few environments where intent is already in motion. Customers have chosen to stop, are out of the car, and are actively considering what they need next - whether that is food, drink, or something for the road ahead. Purchase conversion rates at MSAs reach 81% (Non-fuel spend, Landlord annual reports), making them one of the highest-converting retail environments in the UK.
The BP forecourt D6 screens sit within that shift.
Rather than reaching audiences in transit, the format will help capture attention as behaviour moves from driving to purchasing. It will shorten the distance between message and action, giving brands a chance to influence decisions as they are being made.
The screens are expected to support full-motion digital, allowing messaging to be more creative, timely and more relevant within a live retail setting. These will allow brands to achieve an estimated reach of (add estimated reach).
As part of the wider i-media network, this format builds on what motorway service areas do best - combining national scale with environments where audiences are present, engaged, and ready to act.
It is about showing up at the moment that matters, in a place where action is already underway.
