Live Audience Data
Total Daily Vehicles
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Family Vehicles
•
Affluent Vehicles
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Data-driven
Outdoor

Reach millions weekly with the visibility and precision of digital.

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Powered by data, smart insights and pioneering technology.

Live Data feed from our
Motorway service area network

We know more about UK motorists than any other media owner and our Ad-Tech and data capabilities prove it.

Total Daily Vehicles

Family Vehicles

Affluent Vehicles

Analyse your audience

Discover the travel patterns of your audience to inform media planning.

A digital screen showing Premier League fixtures at a motorway services.
83%
Increase in purchase intent recorded.
A car being recognised by digital targeting.

Real-time media activation

Our proprietary Ad-Tech provides accurate targeting to optimise your campaign performance.

2,000+
Screens across the UK – each one an opportunity to connect and convert.

National Digital Domination

We cover 99% of all Motorway Service Areas exclusively across the UK with a growing Roadside Network

A map of the UK with points to indicate the locations of i-media technology.

Unmissable

OOH

Roadside

Experiential

Retail

Roadside

Unskippable

DOOH

Services

Roadside

Unstoppable

Unblockable

Retail

Experiential

Services

Our Media Networks

From forecourts to food courts, our network hits high-dwell touchpoints across the UK, so your ad shows up when attention is at its peak.

OOH

Out-of-home, upgraded — smart, targeted, and built to deliver impact on the move.

Motorway Services

Reach over 6 million motorists weekly when they’re stopping, not scrolling.

Roadside

Target drivers and passengers at key forecourts across the UK, the perfect pause point.

Retail

Catch people while they shop, snack or wait — when attention’s high and distractions are low.

EV

Reach over 1 million EV drivers in dwell-time zones while they charge and chill.

Experiential

Reach a relaxed audience taking a break with time to engage.

Our media networks

Reaching your defined audience groups at key moments.

A smiling family sitting on their sofa.

Families

A smiling tradesperson, standing with his arms crossed.

Trade

A group of friends supporting their team at a sports event.

Sport

An affluent looking couple posing with shopping bags.

Affluent

A group of friends eating ice creams together.

Impulse Snackers

A smiling business person standing with her arms crossed.

SME / Business Owners

A group of friends posing with a city environment in the background.

GenZ / Millennial

A smiling couple driving in their car.

Motorists

Featured Insights

Our latest insights and stories

A headshot of Nick Lawson - i-media's new Chairman.

Article

Nick Lawson joins i-media as Chairman

i-media is pleased to announce the appointment of Nick Lawson, former global chief executive of EssenceMediacom, as Chairman.

A digital screen showing a Skoda Octavia advert at a motorway services

Case Study

Skoda relaunch targets in-market buyers with predictive campaign

In June 2024, Skoda advertised the new Octavia model using real-time Digital Out-of-Home (DOOH) powered by i-media’s proprietary Predictive Intent.

A Holiday Inn digital screen advertisement at Welcome Break services

Case Study

Precision targeting on the move: How Holiday Inn reached families with programmatic DOOH

In a first for Programmatic DOOH Holiday Inn partnered with Yahoo and i-media to harness real-time ANPR ad-tech to reach families and business travel.

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