From Auto to Audience
Every vehicle entering our network is captured by ANPR and resolved into a real audience profile in real time, not modelled, not estimated. ANPR Audiences matches that profile against live campaigns in a single data lake and triggers the right creative the moment the right audience arrives. Performance and inventory data feed straight back into the next brief.
What it delivers
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Our digital out-of-home network goes beyond broadcast. Campaigns can be targeted, updated and optimised in real time, turning attention into action.
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Four ways we build an audience
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Frequently asked questions
ANPR Audiences is i-media's real-time audience targeting platform for out-of-home advertising. It combines ANPR vehicle recognition, Starcount open banking data, and mobile location data to identify who is visiting each motorway service area site and serve the right creative to the right audience the moment they arrive.
When a vehicle enters an i-media site, ANPR reads the plate and matches it against live campaign audience profiles. If the site is over-indexing for a target audience, the relevant creative is triggered in real time. Targeting is based on verified spend behaviour and residential data, not modelled estimates.
Most OOH audience data is modelled from survey panels and estimated reach. ANPR Audiences is built on deterministic data, so every vehicle entering our network is captured, giving advertisers a census of real audience exposure rather than a statistical approximation. It's the most precise audience dataset in out-of-home.
We offer 30+ pre-built Starcount Mindset segments and proprietary i-media segments including Tradespeople, Impulse Snackers, and EV Drivers, activatable immediately. For bespoke briefs, we can build against over 3,000 behaviours and demographics spanning financial behaviour, lifestyle indicators, vehicle usage, and mobility patterns.
Yes. ANPR Audiences enables brand conquesting using Starcount open banking data to identify competitor customers by verified spend behaviour, not modelled proxies. A brief can target an entire category or the verified customers of a single named competitor brand, reached in real time at motorway service areas.
ANPR Audiences operates at audience segment level, not individual level. Vehicle plates are used as an anonymous lookup key matched against aggregated behavioural segments. No personal data is attached to ad delivery and no individual profile is built or stored. Targeting is privacy-compliant by design.
ANPR Audiences is i-media's real-time audience targeting platform for out-of-home advertising. It combines ANPR vehicle recognition, Starcount open banking data, and mobile location data to identify who is visiting each motorway service area site and serve the right creative to the right audience the moment they arrive.
ANPR Audiences is i-media's real-time audience targeting platform for out-of-home advertising. It combines ANPR vehicle recognition, Starcount open banking data, and mobile location data to identify who is visiting each motorway service area site and serve the right creative to the right audience the moment they arrive.