Staycationers

Staycationers are a UK-centric audience whose time and spending centre on reliable, heritage-rich experiences prioritising family, pets and nature, with strong loyalty to established UK holiday brands. Their leisure leans toward comfort and tradition: reading, cooking, board games and a proper pub pint. A strong sense of social responsibility shows through consistent charity support, reinforcing a mindset built on stability and preserving the natural world. Loyal to the British break, they're reached by road every time, on the route to their next great British getaway.